Investment in charity earns returns
- December 9, 2010 |
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Author points to the unique platform association executives have for philanthropy CEOs of associations have an opportunity to develop business for their members across the country, and they can do it by doing good. This idea was hammered home by Bert Berkley, co-author with Peter Economy of Giving Back: Connecting You, Business, and Community, in an interview with CEO Update. The book describes a number of initiatives established corporate leaders and young entrepreneurs employ to improve the lives of others in areas from education to health care. Berkley explained how in 1992, in the wake of a deep recession, he created a public-private organization in Kansas City,… Read More
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